Hot on the heels of British Airways’ £20m fine (covered here), the UK Information Commissioner’s Office has fined Marriott £18.4m for alleged data security failings linked to the breach of 339 million guest records. In the United Kingdom the Information Commissioner’s Office (ICO) has hit hotel group Marriott International with an £18.4 million General Data Protection Regulation (GDPR) penalty for in its legal obligation to safeguard the private data of millions of guests’. The ICO has also clarified that its penalty represents the only GDPR fine that Marriott will face over this breach. Any monetary penalty is paid into the Treasury’s Consolidated Fund and is not kept by the ICO. Hotel chain Marriott International has been fined £18.4million for failing to keep millions of customers’ personal data secure. “The GDPR makes it clear that organisations must be accountable for the personal data they hold,” said Elizabeth Denham, the information commissioner. Under the new GDPR regime, the ICO has the right to fine up to 4% of a company’s annual turnover. With $20.8 billion in 2018 revenue, for example, Marriott faced a maximum possible fine of nearly $840 million. Marriott has been issued a £99m fine by European Regulators under the General Data Protection Regulation (GDPR). The hotel chain has now been fined 99,200,396 for infringements of GDPR. Share this article on: Facebook. The precise number of people affected is unclear as there may have been multiple records for an individual guest. These are: lawfulness, fairness and transparency; purpose limitation; data minimisation; accuracy; storage limitation; security; accountability. Given Marriott made about $3.6 billion in revenue during … Marriott acquired Starwood in 2016, although the theft of customer information was not discovered until last year. With Marriott’s revenue in 2017 standing at $22.894bn, the hotel chain faces the possibility of a $916m penalty. Marriott estimates that 339 million guest records worldwide were affected following a cyber-attack in 2014 on Starwood Hotels and Resorts Worldwide Inc. The fine does not come as a surprise as it follows a Notice of Intent, issued in July 2018. Following an extensive investigation the ICO has issued a notice of its intention to fine Marriott International £99,200,396 for infringements of the General Data Protection Regulation (GDPR). The ICO’s investigation involved various exchanges with Marriott and considered detailed submissions and evidence. The UK's data privacy regulator has said it plans to fine the US hotel group Marriott International £99.2m. Although the attack was originally thought to have exposed half a billion records in the chain's guest reservation database, later investigations revised that figure downwards. Millions of people’s data was affected by Marriott’s failure; thousands contacted a helpline and others may have had to take action to protect their personal data because the company they trusted it with had not. The ICO has specific responsibilities set out in the Data Protection Act 2018, the General Data Protection Regulation (GDPR), the Freedom of Information Act 2000, Environmental Information Regulations 2004 and Privacy and Electronic Communications Regulations 2003. After an investigation the ICO said the issue appeared to begin when the systems of the Starwood hotels group were compromised in 2014. Germans issue 27th GDPR fine as H&M is hit for €35m BA and Marriott block £282m GDPR fines – yet again Hotel hell: Fresh Marriott data breach hits 5.2 million BA and Marriott to escape GDPR mega fines…for now 2019 Review of the Year: Why it’s crunch time for GDPR ICO issues first GDPR fine, but it’s not BA or Marriott Within the exposed data were 5.25 million guests' … In July 2019, the ICO issued Marriott with a notice of intent to fine. This access was exploited in order to install malware, enabling the attacker to have remote access to the system as a privileged user. Marriott announced the Notice of Intent to the US, The ICO applied the legislative framework in conjunction with the ICO’s Regulatory Action Policy, which states that "before issuing fines we take into account economic impact and affordability". 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