Options: It captures all benefits offered to multiple market segments and the price for those benefits. d. Disintermediation c. What he or she is expected to do in order to create the service. Which of the following statements about marketing is true? A. It is of e. Generic branding, One of the ways to leverage brand equity is to engage in ____________ where you allow others to use your brand name for a fee or other compensation? C) points-of-parity A. a. Diffusion Which of the following is true regarding URL text? A) A small business must creatively conduct low-cost marketing research. In what way is the brand's category membership being conveyed? A) language False. ith the development and maturity of digital marketing, which of the following statements is true? C) brand identity e. Internal marketing, Frodo was a massage therapist. Excessive branding. E) Hayley's found success by allowing buyers to customize the color and some features of its appliances before buying them. C) insensitivity This suggests that in order to have a successful service experience the customer has to know? Contributes to . B) category-based positioning Study with Quizlet and memorize flashcards containing terms like ________ is an example of an unsought product., Which of the following statements is TRUE? d. Process versus outcome measures \\ e. Intangibles. C) What brand is familiar often varies from one country to another. c. Multiproduct branding C) Points-of-inflection \text{20X8} & 220,000 & 10,000 & 90,000 & 40,000 \\ D) category points-of-parity Select one: E) brand extension, ________ are short, three- to five-word phrases that capture the irrefutable essence or spirit of the brand positioning and ensure that the company's own employees understand what the brand represents. All Rights Reserved. c. Conformance to specifications. a. Credence Qualities She chose the supplier that advertised the lowest price. D) announcing category benefits They may only provide one element in a network of services received by the customer. a. Select one: Sabrina is thinking of starting a new line of coffee shops. Save the GoogleEarth image that shows the feature in the wider context of the surrounding landscape, Explain why deserts and vegetation showup clearly in the map of Africa below, copied from GoogleEarth.. A) Berry's has an intensive training program for its customer-facing staff, to ensure a consistent service standard. Select one: He wanted to create a distinctive brand personality for the store, so he insisted that all of the employees wear purple robes and long, pointed hats while they were on duty so they would all look like wizards to customers. B) thoroughness C) insensitivity What are generic drugs? These are all expressions of the value of brand equity. When you are dealing with the ____________ characteristic of a service, one approach is to institute procedure manuals and training programs so that your service employees will know how they are supposed to deal with customers. d. Not-for-profits don't compete against each other. (b) It is a source of satisfaction. B) sensuality B) channel Because it will tell you which products you need to discontinue. D. E) exploitation of competitors' weakness, ) The two basic forms of points-of-parity are ________ and ________. d. Toll-free number A) announcing category benefits [Brand name] offers [how your company responds . C) insensitivity Protect the product from excessive heat or cold. Options 2 and 3 are wrong: 2. e. Perishability (Inventory). d. Credence Qualities The ________ defines which other brands a brand competes with and therefore which brands should be the focus of competitive analysis. When it comes to managing services, some people find it helpful to think of it as a service encounter with roles for both the service provider and for the customer. a. Perishability (Inventory) b. Inseparability E) relying on the product descriptor, ) SJC is a new retailer that targets the youth market. b. Which of the following terms is most closely associated with the statement: "attributes or benefits consumers strongly associate with a brand, positively evaluate, and believe that they could not find to the same extent with a competitive brand"? A combination of one or more of those distinguishing . The Ultimate Guide to Branding in 2023 - HubSpot Most social media platforms have built-in data analytics tools, enabling companies to track the progress, success . 1. E) cast. ) Your Next Move Starts Here - Stay Informed and Inspired You said all of these things, and meant them. D) setting Largely set in a futuristic World State, whose citizens are environmentally engineered into an intelligence-based social hierarchy, the novel anticipates huge scientific advancements in reproductive technology, sleep-learning, psychological manipulation and classical conditioning that . Fashion is a form of self-expression and autonomy at a particular period and place and in a specific context, of clothing, footwear, lifestyle, accessories, makeup, hairstyle, and body posture. b. Repeat business 1 12 4. Select one: 4. E) TQM. A) Brand mantras a. Select one: Empathy b. Wrapper Select two. c. Project an image for the product. E) comparing to exemplars, One common difficulty in creating a strong, competitive brand positioning is that many of the attributes or benefits that make up the points-of-parity and points-of-difference are ________. C) points-of-parity Multiple Choice O It is a collection of coordinated advertisements that share a single theme. b. Which of the following statements is correct regarding the concept of branding? c. Common sense. It is highly popular in the group-oriented society of today. B) allow brands to expand their market coverage and potential customer base. b. Pacinian corpuscles e. You said all of these things, and meant them. B) comparing to exemplars D) desirability, deliverability, differentiability A) Positioning B) Valuation C) Pricing D . Brand names give the seller an incentive to provide consistently high-quality products and services in order to protect the reputation of the brand. C) Competitive points-of-parity A) conceptual points-of-parity; competitive points-of-parity B) brand extension A brand can be described as a promise to the customer. d. Perishability (Inventory) D) resilience The ad is an, 7. E) maximizing negatively correlated attributes, When Tommy Hilfiger was an unknown brand, advertising announced his membership as a great U.S. designer by associating him with Geoffrey Beene, Stanley Blacker, Calvin Klein, and Perry Ellis, who were recognized members of that category. Which of the following best describes BR Chicken's value proposition? B) comparing to exemplars 38Which of the following statements is NOT true according to the passageC AJinyang is an excellent place to plant green prickly ash BWe can make delicious Sichuan food with green prickly ash CPeople started to plant green prickly ash in Jinyang several years ago DGreen prickly ash is sold to many places home and abroad Which of the following statements about branding is true? A) points-of-inflection D) competitive, sensitive, and simple c. Generic brand, no-name brand He used these same themes in his print and radio advertisements. True b. Although the terms e-marketing and digital marketing are still dominant in academia, social media marketing is becoming more popular for both practitioners and researchers. E) identifying counter examples, A well-known car manufacturing company introduces a new hatchback model by describing its distinctive features and then stressing the speed and safety qualities of the car. Explain why deserts and vegetation show up clearly in the map of Africa below, copied from, How are the borders of the earth's tectonic plates defined? D) RTZ shifted its products from supermarket aisles to exclusive stores as it realized that customers were willing to pay more in stores. A. One of the reasons Johnson and Johnson's Tylenol brand pain reliever is such a powerful brand is because the company pulled the product off of grocery store shelves when there was a threat of possible product tampering. c. Increased customer loyalty https://www.youtube.com/watch?v=3MgSiq71NXQ A.geologic processes occur as endless cycles B.the earth was once covered by a "universal" flood C.geologic. E) channel, Which of the following types of differentiation refers to companies effectively designing their distribution medium's coverage, expertise, and performance to make buying the product easier and more enjoyable and rewarding? b. E) sensitivity, Which of the following traits of a brand's ability to become a lovemark implies empathy, commitment, and passion? See Page 1. b. a. A) desirability He spends about 2.25 hours each day testing programs on which he has made changes. Write these addends in vertical form. Using the information given in the given problem and the rates shown in the given figure, prepare a depreciation schedule showing the depreciation expense, accumulated depreciation, and book value for each year under the Modified Accelerated Cost Recovery System. D) differentiability e. No, because quality and value will be difficult to maintain because the concept depends on extensive training of baristas. chp 7 tb test 2 Flashcards | Chegg.com Financial Market Class 12 Business Studies MCQs Pdf. She needed to hire a coffee service to provide a coffee maker and coffee supplies on a regular basis. Which of the following is NOT a perceptual benefit of packaging? All of the marketing concepts that deal with tangible products apply to services as well. C) language a. a. Because customers who spend the most money are the most likely to complain. c. Because if you hear complaints in only one area, you can assume that everything else is going according to plan. Study with Quizlet and memorize flashcards containing terms like A service mark is the exclusive right to use a brand or part of a brand. This strategy is called _______________. C) Dove soap helps users have softer skin Select one: D) Straddle positioning She went online and searched for several coffee services. Which of the following is an example of image differentiation? D) assist firms in collecting information on competitors that will directly influence their strategy. b. Which of the following is NOT true about brand alliance? Substitution (statement 1 into statement 4) 6. p q 6. Variability (Inconsistency) A) points-of-difference This strategy was designed to help Gandalf overcome the __________ characteristic of services? C. Startups usually start with an established brand. e. Number of complaints. B) competitive points-of-parity E) are ambiguous moral principles behind the operation and regulation of marketing. D) using channel differentiation Hermione used ___________ to evaluate the quality of this service? e. Private-label brand, middleman brand. d. Experience Qualities Which of the following statements about branding is true A Which of the following statements best describe how a company's brand He brought it home, plugged it in and nothing happened. a. a. b. C) brand mission b. The first step in the personal branding process is to spend time figuring out who you really are and what you want from your life. Individual product branding 37) Which of the following statements about brand equity is NOT true? Substitution (statement 1 into statement 4) 6. p q 6. B) unique, complex, and inspirational B) to emphasize competitors' points-of-difference Select one: D) Achieving brand familiarity is easy. The difference between options standard features. Trade name, trademark Passenger deposits for upcoming cruises are considered unearned revenue and are recorded as Customer Deposits as cash is received. B) differentiability B) Points-of-difference Select one: a. Experience Qualities D) points-of-parity Which of the following is an example of services differentiation? B) Brand equity refers to the brand's value to an organization. D) product Group of answer choices During the introduction stage of the product life cycle, pricing may be high or low. d. The manufacturer may be held liable for some problems regardless of whether there is anything in writing or not. The purpose of this concept was to help make the point that? e. Increased value of a company's common stock. b. E) intimacy, ) Randall Ringer and Michael Thibodeau see ________ as based on deep metaphors that connect to c. Yes, because there are favorable sale locations available. & \textbf{Operating Income,} & \textbf{Net Income,} \\ b. Invisibility When it comes to services, quality is measured in terms of? A) negatively correlated Creating a brand uses the psychological principal of classical conditioning. C. reinforcing the current image. E) conceptual points-of-parity, ) Nivea became the leader in the skin cream class on the "gentle", "protective" and "caring" platform. getty. A rsum, sometimes spelled resume (or alternatively resum ), [a] [1] also called a curriculum vitae (CV), is a document created and used by a person to present their background, skills, and accomplishments. Ben Lucas is a maintenance programmer for the Ace Corporation. B. c. Cross-marketing Surgeon General Regina Benjamin, MD, MBA, is serving as Zillow's health advisor. In introducing a new brand, which approach is often used by firms operating in high-end markets in order to avoid damaging the high-end brand's reputation? These service elements are considered ________. C) category points-of-parity Carnival Corporation is the world's largest cruise line company. Search qualities E) Hayley's found success by allowing buyers to customize the color and some features of its appliances before buying them. e. What the customer expects from the service. C) service differentiation Assuming Adamss assertion is correct (that a business expansion is already under way), evaluate the timeliness of his recommendation to purchase Universal Auto, a cyclical stock, based on the business-cycle approach to investment timing. A) competitive points-of-difference The manufacturer may be held liable for some problems regardless of whether there is anything in writing or not. 1) It carefully identifies market . In order to reduce the possibility of mistakes, she created a self-service ordering system where customers would choose the various ingredients for the donuts using a touch-screen computer interface. Coca-Cola is more than a soda. ________ is the act of designing the company's offering and image to occupy a distinctive place in the minds of the target market. Which of the following statements are true about data storytelling? D) sensuality Which of the following statements about branding is - Course Hero B) services differentiation a. Visualization Select one: Select one: In order for the brand to be successful, the promise must be _____________? d. All of these statements are true. SJC needs to make an impression using advertising, and decides to use funny or irreverent ads to get its point across. Organizations should not . Which of the following statements about branding is. How does FDA ensure generic medicines work the same as brand-name medicines? A. E) point-of-presence. Transcribed image text: Which of the following statements about brand names is true? A. a brand's image has been adversely impacted by the entry of new competitors. a. A radio ad by the dairy farmers of Washington State stated that the milk produced in the state was of higher quality because of the way the farmers treat their cows. He was very good at dealing with lower back pain. Brave New World is a dystopian novel by English author Aldous Huxley, written in 1931 and published in 1932. Select one: a. Quality logos and brand names should pass each of the following tests, except: Which of the following is NOT an element of consumer-based brand equity? Nineteen Eighty-Four (also published as 1984) is a dystopian social science fiction novel and cautionary tale by English writer George Orwell.It was published on 8 June 1949 by Secker & Warburg as Orwell's ninth and final book completed in his lifetime. These consumers are unlikely to switch. . C) brand benefits If your friends tell you that the company should be liable for a problem, then they probably are liable. C) The highest level of brand equity involves establishing product benefits. 1. A) announcing category benefits E) points-of-conflict, Tums claims to have the most acid-reducing components of any antacid.

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